A collective is an organization formed to benefit student athletes at a specific institution. Collectives pool funds from donors to help create NIL opportunities for student-athletes. Learn more here.

~90% of contributions go to UMass Basketball Athletes through NIL activation and deals. We keep our overhead costs as low as possible and all work and day to day management is done on a volunteer basis. Overhead costs include IT, legal, marketing, content creation, events/experiences, and accounting. 

Mens and Womens Basketball at the University of Massachuetts. As the NIL landscape evolves over time, The Massachusetts Collective will evaluate opportunities to incorporate additional athletic programs.

Athletes sign a contract with a Collective to perform an individual or series of deliverables such as: autograph signings, social media posts, events, etc. Each deal is unique.

Example 1: Athlete signs a Deal with a Collective to engage with fans on a weekly podcast. He is compensated $1,000 up front and $500 for each weekly appearance. 

Example 2: Athlete signs a Deal with a Collective with a series of deliverables: fan engagement, autographs, social media posts. The athlete is compensated up front $1,000, and for each specific deliverable, a set and mutually agreed upon amount.

All NIL Deals are facilitated with University of Massachusetts Athletic Department Compliance approval to ensure all student athletes collegiate eligibility are protected and NCAA Rules and Regulations are being followed.

No. Each NIL deal is individually negotiated.

No, contracts are not exclusive. The Massachusetts Collective encourages athletes to take advantage of every opportunity that comes their way.

Contributions are not tax deductible.

Athletes cannot enter into deals that promote alcohol, drugs, pharmaceuticals, political advertising, pornography, gambling or betting, or other opportunities that conflict with UMass values or interests. Additionally, there must be quid-pro-quo between the athlete and an individual or business. Athletes may not be compensated based on their performance. Learn more here.

The Massachusetts Collective is a Limited Liabilty Company organized in the State of Massachusetts.

Massachusetts Collective directors will never receive compensation or profit from the collective. We are committed to efficient fiscal operations while deploying our resources in an agile, aggressive and targeted manner while remaining in strict compliance with all NIL regulations.